Mind Drive was a
digital activism campaign that was designed to fight a cause in a positive
way. I was moved after watching
this clip which shows troubled kids coming together to build a car &
improve their ideas of being in the work force.
The car is ultimately
powered by face book likes, tweets, shares and re tweets which all convert to
wattage.
It raises awareness in
education, fuel alternatives and what you can do when you put your mind to it.
An ABC television
series, which I became completely hooked on, that really challenged my thoughts
on marketing and made me question why I was studying a marketing degree was the
series ‘the checkout’.
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| www.abc.net.au |
It’s a satirical show
for the everyday person covering consumer affairs by analysing products and ads
on tv and then giving you the real research and results on what they ‘claim’ to
do.
Now that I’ve learnt
what culture jamming actually means I think this is a brilliant example of it..
Check out their clips
below..
I remember the 1st
moment when I saw anything to do with Kony 2012, I was sitting in my car
waiting to go into an appointment and randomly checked the ol’ facebook to kill
some time. Friends had ‘liked’ the you tube Kony Video and or commented on
it - on average every 2nd
post was related which instantly made me want to watch the clip to see what all
the fuss was about.
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| http://uncyclopedia.wikia.com/wiki/File:Pow.gif |
As it did many people,
it moved me. What followed was a series of discussions with friends, work
colleagues and family with questions relating to it such as; is this real? Is Joseph Kony real? Who is this
narrator?
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| www.dailymail.co.uk |
This example of
digital activism had gone viral on line and soon the world was talking
about.
Looking back at the
reactions I can now differentiate who the optimists, pessimists and persistent
were as discussed in the paper by Svitanides and Shah.
The optimists rejoicing in the fact that
this political issue was able to be communicated to everyone and that it was
making a huge difference to everyday people & the world. The pessimists on
the other hand were sceptical and looked at it as another attention seeking,
conspiracy that wasn’t to be trusted as it had come through a social media
platform. Then there were the persistent who didn’t think too much of it but thought
a good change would happen from it but did not like the fact that it was coming
to us through face book.
see you next week... Daniela
References
- http://jamming.wordpress.com/culture-jammingwhat-is-it/
- http://www.abc.net.au/tv/thecheckout/
- Stivitanidas M & Sha V, 2011, The Era of Digital Activism, Dept of CIS & QMST McCoy College of Business page 2,3,4.
Wow mind drive is such an innovative way to use social media to get a causes awareness out their, the more we share the more we are aware, the idea of powering a car with retweets and likes is such a unique way to ensure message gets out their. The change this program makes to people lives is awesome, very eye opening story. I also too remember the power of the Kony video, was extremely powerful at the time, thanks for awesome post Daniela, enjoyed it greatly :)
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